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公司簡(jiǎn)介
合作共贏
社會(huì)責(zé)任
數(shù)字絲綢之路
習(xí)近平主席：愿與東盟國(guó)家一道建設(shè)中國(guó)—東盟信息港，推動(dòng)數(shù)字互聯(lián)互通，打造“數(shù)字絲綢之路”。
生態(tài)合作平臺(tái)
數(shù)字經(jīng)濟(jì)產(chǎn)業(yè)聯(lián)盟
大數(shù)據(jù)交易產(chǎn)業(yè)聯(lián)盟
招標(biāo)采購(gòu)平臺(tái)
外采詢(xún)價(jià)系統(tǒng)
更多
企業(yè)文化
人才培養(yǎng)
多彩東信
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關(guān)于我們產(chǎn)品服務(wù)數(shù)字絲路生態(tài)伙伴招標(biāo)采購(gòu)誠(chéng)聘英才
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客戶(hù)痛點(diǎn)
傳統(tǒng)文本短信攔截率高，用戶(hù)觸達(dá)率低。
傳統(tǒng)文本短信內(nèi)容簡(jiǎn)單，形式單一，閱讀體驗(yàn)差。
傳統(tǒng)文本短信客戶(hù)點(diǎn)擊率和閱讀率極低，營(yíng)銷(xiāo)轉(zhuǎn)化率差。
傳統(tǒng)文本短信交互性差，從通知到轉(zhuǎn)化鏈路長(zhǎng)，交互復(fù)雜。
產(chǎn)品介紹
智能消息是通過(guò)手機(jī)終端信息增強(qiáng)技術(shù)，將傳統(tǒng)文本短信無(wú)縫升級(jí)為可交互的富媒體信息，目前智能消息可以適配的手機(jī)品牌主要有華為、小米、oppo、vivo等，支持智能消息的機(jī)型直接顯示為智能消息（右圖），不支持智能消息的機(jī)型直接顯示為文本短信（左圖）
智能消息目前支持的消息展現(xiàn)形態(tài)有：圖文、音視頻、橫滑、紅包、電商、通知等
產(chǎn)品亮點(diǎn)
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碼號(hào)不變，不改變客戶(hù)現(xiàn)有短信發(fā)送碼號(hào)和模式，直接將發(fā)送短信進(jìn)行智能升級(jí)。
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減少信息攔截，營(yíng)銷(xiāo)內(nèi)容在多媒體素材中呈現(xiàn)，減少文本短信的攔截率。
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形式多樣，內(nèi)容豐富，通過(guò)音視頻、圖文等多媒體素材的內(nèi)容展現(xiàn)，提高消息的閱讀體驗(yàn)，提升用戶(hù)的點(diǎn)擊率。
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轉(zhuǎn)化率高，智能消息內(nèi)圖文和按鈕提供多種點(diǎn)擊交互事件，可以直接拉起H5、APP、快應(yīng)用、瀏覽器、地圖、電話等，一鍵直達(dá)指定頁(yè)面，縮短轉(zhuǎn)化鏈路，提高用戶(hù)轉(zhuǎn)化率。
應(yīng)用場(chǎng)景
電商促銷(xiāo)
將熱銷(xiāo)產(chǎn)品推送給目標(biāo)客戶(hù)，通過(guò)視頻或圖文的形式立體化展現(xiàn)產(chǎn)品信息，強(qiáng)烈吸引用戶(hù)，并提供立即購(gòu)買(mǎi)功能，點(diǎn)擊后直接進(jìn)入訂單支付頁(yè)面，提高用戶(hù)轉(zhuǎn)化率。
會(huì)員促銷(xiāo)
向目標(biāo)用戶(hù)直接發(fā)送紅包類(lèi)優(yōu)惠信息，通過(guò)優(yōu)惠券的直觀展現(xiàn)，吸引用戶(hù)參加促銷(xiāo)活動(dòng)。
通知提醒
將通知信息通過(guò)卡片方式呈現(xiàn)，重要信息進(jìn)行強(qiáng)化顯示，給用戶(hù)提供更好的閱讀體驗(yàn)，同時(shí)提供各類(lèi)點(diǎn)擊按鈕，能夠直接進(jìn)入指定的活動(dòng)頁(yè)面或者app等，實(shí)現(xiàn)營(yíng)銷(xiāo)轉(zhuǎn)化。
新聞宣傳
黨政機(jī)關(guān)單位通過(guò)智能消息向目標(biāo)用戶(hù)群體推送重要的政策新聞，通過(guò)視頻和圖文化的內(nèi)容呈現(xiàn)，便于目標(biāo)用戶(hù)更加全面的了解通知信息。
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南寧總部地址：
中國(guó)廣西南寧市良慶區(qū)秋月路18號(hào)，530200北京分公司地址：
北京市海淀區(qū)魯迅文化園文化創(chuàng)作展示中心2號(hào)樓，100097聯(lián)系電話： 4006716888聯(lián)系郵箱： kf1001@caih.com
微信公眾號(hào)
"中國(guó)—東盟信息港股份有限公司"
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熱線電話
中國(guó)廣西南寧市良慶區(qū)秋月路18號(hào)，530200
北京市海淀區(qū)魯迅文化園文化創(chuàng)作展示中心2號(hào)樓，100097
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